“lives at the clothing to take an emergent industry
Has custom-made uncertain representative to be expensive and to be luxurious, it may also be simple cherishes the people. In the exclusive agency “the quantity body had custom-made” has made an individuality free private brand-new, for was the gentleman who let the pursue individuality fashion, in a freedom warm private, proposed them to the life, to fashion new position. Let in wardrobe’s each shirt specially for oneself, but body making, this by no means one day and one night creativity, but is 58 years has custom-made experience’s accumulation. Here designer tells us, them has custom-made the characteristic is “many” and “quick”, first is the category are many, every quarter promotes more Juicy Couture than 80 new designs; Simultaneously responds quickly, the host family may receive in 7 days has custom-made the shirt, ultra convenience! But in lives in the clothing profession, war of the brand quietly has also opened. Regardless of being from the very beginning Keddy who makes the brand on the localization, from the initial foreign trade processing, turns around the market distribution to the present to make the brand “to settle the partner, the attractive peduncle”, already ate the brand operation benefit in the market high speed growth.
In the interview, the entrepreneurs indicated in Juicy Couture abundance to reporter, only will then develop to the brand direction, lives at the clothing only then to have the formidable vitality and the bigger development opportunities. The fragrance leaps the General Manager Zhou Demao view to have the representation, “lives at the clothing to take an emergent industry, also exposed many questions in the development. If has the market prospect spatially, but the expense idea not strong, the channel is impeded, the high-end channel is blocked, the design to be identical, the talented person lacks and so on, the solution all these question only way Juicy Couture out lies in strengthens the brand strategy.